Customer Segmentation & Value Modelling

Company: Ikeuchi Europe

Role: Marketing Coordinator

Description:

Developed a comprehensive customer segmentation model for Ikeuchi Europe by analysing five years of purchasing data across 300+ companies.

The goal was to quantify Value of the Customer (VOC) and Value for the Customer (VFC) using a mix of financial, behavioral, and strategic indicators, ultimately supporting tailored pricing strategies.

The following visuals contain mock data to protect confidential and sensitive information. A portfolio with real, verifiable results is available upon request.

Image 1. Mock Data Value of the Customer

Image 2. Mock Data Value for the Customer

Image 3. Mock Data Segmentation Matrix

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