LINKEDIN ADS
Company: Konica Minolta Sensing Europe
Role: Digital Marketer
Description:
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Successfully led 9 LinkedIn Ads brand awareness campaigns across 3 countries over a 30-day period each, delivering:
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0.42% Average CTR (benchmark 0,40% - 0,60%) – Carousel Slide for 6 campaigns
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0,36% Average CTR (benchmark 0,25% – 0,40%)– Videos for 3 campaigns
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463 Total Clicks
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145.743 Total Impressions
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Collaborated with the Graphic Design team to shape compelling visual assets, with the UK marketing colleague for video creation, and partnered with a French marketing colleague to tailor ad copy for two regional campaigns, ensuring cultural and linguistic relevance.
Team Training & Mentorship:
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Conducted training sessions on LinkedIn Ads strategy, setup, and optimisation for internal team members.
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Provided hands-on mentorship, including guidance on both creative direction andstrategic targeting, leading to improved campaign performance and stronger teamautonomy.
The following visuals contain mock data to protect confidential and sensitive information. A portfolio with real, verifiable results is available upon request​.
Image 1. Mock Data LinkedIn Ads Campaign Results
Image 2. Carousel Slide Example 1
Image 3. Carousel Slide Example 2
Image 4. Carousel Slide Example 3
Image 5. Carousel Slide Example 4
Image 6. Carousel Slide Example 5
Image 7. Carousel Slide Example 6