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GOOGLE ADS

Company: Konica Minolta Sensing Europe

Role: Digital Marketer

Description:

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Multilingual Performance Report

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Developed a detailed report covering 8 language-specific markets, each consisting of:

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  • Performance Metrics Sheet: Timeframe, Campaign, Ad Group, Keywords, Match Type, Clicks, Impressions, CTR, Avg. CPC, Cost, Conversion Rate, Final URL.

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  • Keyword Recommendations Sheet: New keyword suggestions tailored to regional search behaviour.

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  • Negative Keywords Sheet: Curated list of exclusions to eliminate irrelevant traffic and improve ROI.

The following visuals contain mock data to protect confidential and sensitive information. A portfolio with real, verifiable results is available upon request​.

Google ads report

Image 1. Mock Data Google Analytics Report

Campaign Management and Agency Benchmarking:

 

  • Direct Management: Ran and optimized Google Ads campaigns independently. Results included:​​​​​​

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  • 2.431 clicks

  • 124 MQL conversions

  • 10,80% CTR

  • 4,66% Conversion Rate

  • 67,43% Engagement Rate

  • 32,57% Bounce Rate

  • Agency Comparison (Inversia): ​ Oversaw a concurrent campaign managed by an external agency, offering strategic input to internal stakeholders. My campaign outperformed the agency’s results by:

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  • +1.029 Clicks

  • +2,05% CTR

  • +4,06% Conversion Rate

  • –11,90% Bounce Rate

  • +11,75% Engagement Rate

Google ads comparison results

Image 2. Mock Data Google Analytics Campaigns Comparison

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