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Website management

Company: Ikeuchi Europe

Role: Marketing Coordinator

Description:

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Collaborated with digital agency Lemm en Ten Haaf on the website modernisation of ikeuchi.eu, contributing to the implementation of key UI/UX enhancements across the site.

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For a full review, please visit the websites:

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Contributions:

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  • Led content strategy and SEO integration for full website redesign

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  • Structured homepage with messaging, social proof (Trustpilot, logos), and optimised CTAs

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  • Applied consumer psychology (colour theory, hemispheric lateralisation) to improve user engagement

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  • Redesigned navigation & footer for usability and SEO crawlability​

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  • Introduced a high-usage search bar (~4.5K monthly searches) as a key conversion touchpoint

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  • Developed scalable templates for product, solution, and blog pages

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  • Implemented conversion elements: newsletter banners, optimized contact forms, automation

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  • Advised on video & multimedia integration to support trust and engagement

Impact:

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  • Bounce rate ↓ 11.7%

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  • Pageviews ↑ 33%  

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  • Sessions↑ 32,7% 

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  • Improved Core WebVitals and load speed

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  •  Stronger alignment betweenSEO, UX, and user intent

Website part 1

Image 1. Website banner and Menu

Website part 2

Image 2. Social Proof - middle section

Website part 3

Image 3. Website part 3

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