ANALYTICS
Company: Konica Minolta Sensing Europe
Role: Digital Marketer
Outcomes
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• Delivered actionable insights that influenced regional content strategy and localisation efforts.
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• Provided clarity on product interest across different countries, driving decisions for regional marketing and product offerings.
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• Created an easy-to-understand report with visual insights to support cross-functional decision-making.
Tools: Google Analytics | Scope: 8 Websites | 8 Languages | 9 Years of Data
1. Multilingual Website Performance Report
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Conducted a detailed Google Analytics audit for 8 websites across 8 languages.
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Analysed key KPIs to evaluate global site performance, including:
o Users, New Users, Paid User, Sessions, Bounce Rate, Conversion Rates
o Engagement, Organic/Paid Traffic, Events
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Produced 5 custom visualisations to simplify complex data and highlight key trends for stakeholders.
The following visuals contain mock data to protect confidential and sensitive information. A portfolio with real, verifiable results is available upon request​.
Image 1. Mock Data Google Analytics Report part 1
Image 2. Mock Data Google Analytics Report part 2
Image 3. Mock Data Google Analytics Report part 3
Image 4. Mock Data Google Analytics Graph 1
Image 5. Mock Data Google Analytics Graph 2
Image 6. Mock Data Google Analytics Graph 3
Image 7. Mock Data Google Analytics Graph 4
Image 8. Mock Data Google Analytics Graph 5
2. EMEA Country-Specific Performance Report
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Focused on EMEA countries to assess regional performance:
​o Key KPIs: Users, New Users, Bounce Rate, Sessions, Pages per Session, Avg. Session Duration
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Compared performance across countries and identified top-performing regions.
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Analyzed user behavior across product and solution pages, identifying which countries engaged with specific products, aligning with business strategy.
Image 9. Mock Data EMEA Country-Specific Performance Report