SEO

Description:

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While managing SEO content strategy for Ikeuchi Europe, I developed and optimised high-value pages including blog posts, product descriptions, solution overviews, case studies, and Google Business content.

Through a targeted approach grounded in keyword research, on-page SEO, and internal linking, I achieved the following in just one year:

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• +222% increase in organic clicks (from 13.2K to 42.5K) 

•  +244% increase in impressions (from 1.12M to 3.86M)

• Improved average keyword position by nearly 4 places

•  Reduced bounce rate by 11.2% and increased sessions by 11.9%

• Attracted 16,000+ new organic visitors

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This growth was driven by aligning content with user intent, optimizing metadata and page structure, and expanding coverage across long-tail technical queries and core product categories. These results can be visualised below in images 1 and 2.

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The result:

• sustainable, measurable growth in organic traffic and visibility across competitive, niche markets.

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To illustrate the breadth of results, I’ve added a table containing the name and URL of some  examples: